Terry Clarke | Terry's Newsletter

Oliver Buchannon

Terry Clarke

GTM for hardware startups in traditional industries - from someone who took on CAT.

Apr 7, 2026

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4 min read

GTM for hardware startups in traditional industries - from someone who took on CAT.

Small and nimble is your advantage.

Blue-collar workers keep 25 cents of every dollar they earn. AI is about to change that.

Apr 4, 2026

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6 min read

Blue-collar workers keep 25 cents of every dollar they earn. AI is about to change that.

More leverage is about to go to the worker in simple service businesses.

My founder-led sales mistake + what I do differently now

Mar 28, 2026

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6 min read

My founder-led sales mistake + what I do differently now

Hiring to soon will cost you precious time and money

services

I wanted to build vertical SaaS for pest control. I took a technician job instead.

Mar 22, 2026

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6 min read

I wanted to build vertical SaaS for pest control. I took a technician job instead.

Not a shadowing day or research interview - a real job.

Terry Clarke